Reaching out to create new opportunities Our commitment has never been limited to the IT initiatives we execute in our daily functions at Effervescent. Over the years, we have developed a clear road to realize our vision of taking our success to other sections of society who struggle to care for their own basic needs. Effervescent Cares Realities keep changing in an unpredictable world. In the midst of this there arise crises that need to be immediately attended to and through Effervescent Cares, we strive hard to address them. From community relief and rehabilitation in times of disasters to education opportunities, health and wellness programs for the needy, we make sure that our social initiatives touch every level of society that needs our help. Our Effervescent Care program is executed with the help of our employees who are free to volunteer their services and other recognized voluntary organizations who make sure the goal is never out of focus. .

A business does not exist in isolation. It impacts and is impacted by the environment it operates in. We, at Effervescent recognize this fact and thus feel as responsible for contributing towards the creation of social capital as towards maximizing returns for its stake holders. Over the past few years Effervescent has undertaken social programmes with a vision to bring about sustainable local social development.

Organizations, like individuals, depend for their survival, sustenance and growth on the support and goodwill of the communities of which they are an integral part, and must pay back this generosity in every way they can... This ethical standpoint, derived from the vision of our founder, lies at the heart of the Effervescent CSR philosophy. While we strongly believe that our primary obligation or duty as corporate entities is to our shareholders – we are just as mindful of the fact that this imperative does not exist in isolation; it is part of a much larger compact which we have with our entire body of stakeholders: From employees, customers and vendors to business partners, eco-system, local communities, and society at large. We evaluate and assess each critical business decision or choice from the point of view of diverse stakeholder interest, driven by the need to minimize risk and to pro-actively address long-term social, economic and environmental costs and concerns. For us, being socially responsible is not an occasional act of charity or that one-time token financial contribution to the local school, hospital or environmental NGO. It is an ongoing year-round commitment, which is integrated into the very core of our business objectives and strategy. Because we believe that there is no contradiction between doing well and doing right. Indeed, doing right is a necessary condition for doing well.

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To contribute positively to the community well being.