Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.
Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.
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What does it take to create Effervescence on the Internet without burning a hole in your pocket?
Clever Strategy. Clever Creative. Clever Technology.
Lets be honest, nobody is interested in your business on the Internet.
They are more interested in themselves - their needs and interests.
Disguise your Brand Message.
Move away from direct advertising. The challenge is in inventing unique ways of creating brand messages that customers can use. These could be in the form of digital games or other utilities for free download.
Turn your visitors into Brand Advocates, even without them knowing it!
Creating Products and Services that have a tangible value for customers automatically promotes usage. A cleverly planted message or a trial that leads to a partial brand experience can lead to conversions. Such mechanisms on a website can work as an effective viral marketing strategy.
Some mechanisms commonly in use that supplement such viral marketing include ‘referral links’, ‘recommend to a friend’, ‘e-mail a page’ executions. Use them appropriately and derive great value at virtually no cost.
