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Effervescent - Business Card Etiquette Tips
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Within the first 10 seconds, your potential client is building up a lasting opinion about you. It sounds harsh but it’s a fact that people often do judge a book by its cover, and you only get one shot to make a great first impression. Fortunately there are a few tricks you can pull off, such as diverting their attention from the fact that you forgot to iron your shirt by pushing a unique and beautifully designed business card under their nose.

Business Card Design: 7 Essentials to Consider

1. The issue of Size and Colour

Decide on a business card printer before you begin the design process. You can find out the size of their cards (and whether it is what you are looking for) and their supported file types. The most common card size is 84 mm x 55 mm, so the best document size to work on is 1039 x 697 pixels; remember that you need to take Bleed (more on this after the break) into account. Ensure any images you use are at least 300dpi for a high quality result.

It’s a good idea to work in CMYK colour mode as opposed to RGB. CMYK stands for Cyan, Magenta, Yellow and Black (Black is known as Key), and is used in colour printing. CMYK is a subtractive colour model, which works by masking colours on a light or white background, reducing the amount and colour of the light that is reflected by the paper.




2. Prepare the Bleed Area


Unless your design background colour is white you need to prepare the Bleed area for your card design. Preparing the Bleed (yes, it sounds like a heavy metal band) involves highlighting an area surrounding the document, usually 3 mm thick (this may vary depending on the printing company) with the same colour as the background colour of your card design. This prevents any ugly border strips from turning up on the edge of the cards.

It’s a good idea to work in CMYK colour mode as opposed to RGB. CMYK stands for Cyan, Magenta, Yellow and Black (Black is known as Key), and is used in colour printing. CMYK is a subtractive colour model, which works by masking colours on a light or white background, reducing the amount and colour of the light that is reflected by the paper.


 
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