In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.
If you are looking for an SEO company Mumbai India to help you market your website, you will definitely want to make sure they use White Hat SEO practices. All SEO companies will claim that they do, but it will be very easy for you to tell whether or not this is the case, if you do some research on them. So what is White Hat SEO? White Hat SEO methods are the approved, natural ways of building traffic to your website which are well document in The Google Webmaster Guidelines. These techniques often make for a pleasant user experience, and more importantly, they follow the rules and regulation of search engines.
An example of a White Hat SEO technique, as opposed to a black hat technique would be Backlink generation (White Hat), as opposed to link farming (Black Hat). Backlink generation is a process / set of techniques where some truly interesting and highly relevant content is created and then it is posted online. If the content is good, people will naturally share it with others, and thus the link is propagated across the web. Link farming, on the other hand, is the unethical practice of creating a group of sites, and then hyperlinking them all to one another, with no regard for relevancy. Backlink generation can be a very healthy way to increase the popularity of your site, while link farming will risk your website and your business through search engine penalties and the poor results of receiving non-relevant traffic.
There are countless White Hat SEO techniques, and good SEO companies who know search engines well come up with more every day. Here are a few safe and ethical practices used to increase search engine rankings for a website:
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