Effervescent - What is Reverse SEO?
  Reverse Search Engine Optimization


Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google.

Reverse SEO has become one of the most effective strategies for minimizing the impact of bad publicity within the search engines’ organic listings. It is an online reputation management (ORM) tool of SEO consultants who manage Online Reputation Management. Too often, companies become targets for negative press online.

Reverse SEO can be used to suppress negative publicity that targets your company in Google, Yahoo, and Bing. By pushing bad press onto the second, third, and fourth pages of Google, those pages will be prevented from gaining traction or attention.

Reverse SEO ( Search Engine Optimization )
Reverse: Moving, acting, or organized in a manner contrary to the usual

If you came across this site, you probably already know what is meant by the acronym SEO and the term search engine optimization.

If you came here because you were looking at the search engine placement of one of our sites, you're probably trying to calculate the "scheme" we use for placement, either to duplicate it or to file a spam report with a search engine.

“Google Bowling“, also called “reverse SEO” is a technique, based on the simple fact that there is a second way of getting on top of the Google search results:

- increasing your own rank
- decreasing your competitor’s rank

Google Bowling is an SEO technique that is capable of decreasing a competitor’s rank in the Google Search Engine.

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      How to prevent this Bad Reputation With Reverse SEO Strategies  

1. You can contact the complaint site, showed them the correspondence and they took the complaint down. However, it took another month for the complaint to disappear from the SERPs; it was listed, but when you clicked on the link it redirected to the home page of the complaint site.

2.  Buy a couple of domain name with the exact keywords and put unique content on each.

3.  Buy yourself a press release, and then link to some of the sites that publish the release.

4.  Get an article on a couple of independent blogs and get links to those as well.

5. These process can take several month so be patience.

Reverse Seo Strategies

Reverse SEO is an online reputation management, Protect your brand or company from negative review.